It’s 2018 and we all have a pretty good understanding of social media and how it works
Social media has completely changed the advetising landscape, and whether you like it or not, today you need a presence on social media to connect with your customers and potential customers.
‘‘Social networks are one of the fastest growing industries in the world’’
Social media marketing increases your brand’s awareness. 78 % of small businesses use social media to attract new customers. … A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. A projected 25.0% annual growth over the next 5 year. Now is the time to invest in social media marketing.
Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook.
Twitter is known as the ‘‘feel of the moment’’ platform and boasts a 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people.
Instagram, a visual platform designed for customers to post, share, comment and engage through digital media.
LinkedIn is a professional social networking site. LinkedIn focuses on b2b marketing rather than b2c.
Google +, Youtube, Foursquare and Pintrest are other social networks.
Snapchat, fairly new and reported as a record six billion daily views.
Whatever your social media choice maybe, without a social media marketing strategy and plan, your investment can become an added expense.
Here is a social media marketing strategy checklist.
- Set Goals
- Know Target Audience
- Social Media? ‘Which is best for your business’?
- Set Goals
- Measure Results